CASE STUDY
Middle-Market HCM SaaS Platform
Leading the integration process of two HCM Software providers, creating a combined entity that resulted in a strategic exit.
Product Strategy
Setting a vision and roadmap for future success
During the merger and acquisition process, we integrated the offerings and created packages that aligned with market needs. We also created a solid product roadmap for the new growth platform, setting a clear direction for the newly formed entity.
Repositioning the Solution
In merging the technologies, it was determined that repositioning and repacking the solution would be required based on market dynamics. We applied a structured product definition and pricing model to support the mid-market target audience. This included a more detailed scope of implementation and deployment that would help reduce costs and gain inter-departmental efficiencies.
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Creating a Roadmap for the Future
The process of creating a well-defined roadmap began by identifying and matching users and personas and examining their use cases. This helped to document the customer journey and identify shared services and data elements that would be critical to the strategy.
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Mapping the customer journeys against the feature sets helped us identify key UI/UX needs as well as additional features and functions. This approach allowed us to provide combined value to the customers in stages, delivering short-term benefits as well as longer-term sustained value.
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