RESOURCES

In today’s B2B SaaS environment, understanding the buyer’s journey is one of the most critical levers for growth. Yet, most organizations are struggling to get it right.

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Achieving sustainable growth and defending market share in a competitive landscape requires more than just competitive analysis and strategic M&A. True value creation comes from a mix of factors, including talent acquisition, innovation, operational efficiency, and targeted tactical investments.

As organizations plan for next year, economic challenges such as inflation and slower growth remain uncertain due to the impact of the incoming administration and potential trade tariff policies. In response, companies are continuing to shift their focus from customer acquisition to maximizing the value of their existing customer base.

For private equity firms, achieving growth and meeting investment targets involves more than strategic capital allocation. Many factors help accelerate value creation including talent, innovation, operational efficiency, and customer success.  In addition, the most successful organizations are adept at understanding their market position and optimizing their ICP (Ideal Client Profile).

Austin, TX ( May 21, 2024) - Prequel Advisory, a strategic consulting firm that partners with Private Equity firms to reduce risk and create value throughout the entire investment lifecycle, announced its latest offering, On-Demand Operating Support services. These services are designed to...

Learn how Prequel Advisory led the integration process of two HCM Software providers, creating a combined entity that resulted in a strategic exit.

Austin, TX ( March 28, 2023) - Prequel Advisory, a strategic consulting firm that helps organizations reduce risk and create value throughout the entire M&A process, announced its official launch today...